Titled "Joy", the film takes its name from the original score composed by Max Richter for the campaign, which he performs at the harpsichord alongside the young musicians.
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We invite you to celebrate our Spring Summer 2026 collection with the short film "Joy" starring composer and pianist Max Richter and an orchestra of 43 young musicians of the Association Orchestre àl’École.
Max Richter wears looks from our Spring Summer 26 collection, highlighting the tailored silhouette, an archival concept at the core of the collection.
The young musicians appear in purposefully oversized suits painted in our Bianchetto treatment, paired with their handmade masks of varying colours.
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